despite the growing melamine milk scandal, joe cheng still signed the contract and endorsed PEPERO's chocolate sticks manufactured by LOTTE. well, this brave hottie said that the milk powder used in this product has been subjected and cleared from melamine contamination before he agreed signing for the project. wearing a tight white clothing, he turns himself into a cupid and using the long chocolate stick to change into a cupid arrow, easily earned him NT $3,500,000 (whew! that's a lot huh?!).
below is an article i got from http://udn.com/NEWS/ENTERTAINMENT/ENT2/4549777.shtml that features joe's pepero commercial:
Credits:
Thanks to Kassy for the translation
YCYC - arjoe.net family
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Udn.com
2008/10/7
Joe Cheng endorsing chocolate stick; Taiwan ’s LOTTE has to study a bit more
Zheng Yuan Chang has successfully invaded Korea , after getting a Korean beverage advertisement, lately he’s being picked as to endorse a chocolate stick. But the toxic milk crisis is still going on plus China ’s LOTTE’s teddy bear cookie was being tested by Macau to have Melamine in it. Zheng Yuan Chang is taking on quite a big risk to endorse for this product. Yesterday his manager He An Li gave a hard smile and said: [When I have to release the news of him endorsing this product, everyone keeps asking me whether the cookies contain any milk powder? Is it toxic?]
In order to make everyone feeling more secure, yesterday Taiwan ’s LOTTE manufacturer has released a statement stating that all the products for Taiwan ’s LOTTE have already been tested on 29th of September and the products are free of Melamine. He An Li also said that during the toxic milk crisis and cookies, the manufacturer has took the initiative to contact them (Joe’s management company) and informed them that all the products are undergoing the testing phase. Once the tested result is out, they have also immediately notified them about it, very sincere.
Zheng Yuan Chang said, normally he only drinks black coffee and seldom eats snack so he did not suffer from the toxic milk crisis. This endorsement has left a very deep impression on him because he will turn into a cupid in the advertisement. The story plot in the advertisement is to have him leading a group of young girls to express their love bravely by aiming their arrow of love at the guy that they desire, little does he knows that in the end all the young girls are aiming their arrows at Zheng Yuan Chang, very hilarious.
i have actually seen the video in youtube. it was really funny... but i wish the commercial was a bit longer... i think it only lasted for 20seconds... sigh... i haven't had much glimpse of my joe cheng... hehehehe
though i've been so paranoid and greatly affected by the melamine scandal, i actually wouldn't mind eating this choco stick for JOE CHENG... as the saying goes, "for every rule, there's an exception" and in this case, joe's the exception... haha :P anything for him.. no questions asked... hehehe (^-^)v
~grazhishu~
*new wu chun fan*
*forever loyal joe cheng gal*
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